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Eric Schmidt (Google CEO) whacking Cameron Collie (founder of 
Groggle, renamed to Drinkle after legal action by Google) with a sign 
saying DON'T BE EVIL

Cameron Collie is the founder of a Web site for finding cheap alcohol. He called it Groggle, but Google made him change the name, and it's now called Drinkle. I don't find that so amusing. See Google Gags Groggle, reported by Ben Grubb in the November 9th 2010 issue of the Brisbane Times.